Tag: Illustrators Exhibition

Judging the 2014 Bologna Children’s Book Fair’s Illustrators Exhibition. Part two.

By Anna Castagnoli

One juror’s diary
Day 2: our criteria


(Click here to go to the original post in Italian.)

Second day
At five in the morning, in my hotel room, a thought woke me up: I was so excited to have been invited to Bologna, that I had completely forgotten what it really meant, for me, being the juror in such a prestigious exhibition. I tried to go back to sleep: no way. I was thinking about what illustration meant for me, and my blog, and everything that had brought me there. Thought after thought, I went back to 7-year-old me, as I was flipping through an illustrated book. That primitive, absolute marvel to have in those pages a world all for me, a world where I could live in, and go back to visit if I had missed something. The illustrated books had helped me. Childhood is not that happy kingdom that many people think. That was it: the real reason for me to be there was to defend precious images.

At 8 I went downstairs for breakfast. Kitty was already there, and I immediately started to talk to her about the importance of giving the children a true and profound culture (I was saying that to Kitty Crowther!, one of the most courageous illustrators in the world, the winner of the “Noble prize” for illustration…) and how big a responsibility we had as judges. I was sure that she was thinking, while staring at me, “this girl is nuts.”
Instead, she waited for me to finish, and then she began telling me her dream: she dreamed that it was us who were going to be judged as pastry chefs (!).

When Isabel and Errol joined us, we went on with the conversation. Isabel suddenly said, more or less: “We have to tell the kids about the things that are important to us; we should not create a culture that is custom-tailored.” Errol, pragmatically, talked about the importance of teaching the children how crucial it is to be able
to change point of view: this is the essence of creativity. The world of tomorrow will be saved by creative people, who are able to face the problems from different angles.
We were going back and forth between French and English. I was delighted by our harmony: I couldn’t hope for more exquisite colleagues.
We looked at the time: it was late, and the driver was waiting for us.

When we arrived to the Fair, we finished working the tables that were left from the day before. By now, the big hall felt familiar to me. The idea of spending another long work day made me feel that happy tiredness that you feel in your arms after doing physical work outside. But now with the knowledge of being better able to control gestures and emotions.


The definition of the criteria

When we were done with the tables, it was already 11 o’clock. The directors invited us to sit down, and take an hour to define the criteria by which we would judge the work. We were free to create our Exhibition, with no obligations or restrictions.
We looked at each other and we smiled: we practically already had our criteria. One word summed it all up: honesty.
We would favor the illustrations in which it was clear that the artists challenged themselves, trying to say something important for them. Something honest, personal, detached from any trend.
Errol pointed out how difficult it is to compare illustrations that were taken from books with others that were unpublished or done on purpose for the competition. We then decided to act as if we were editors, who receive mountains of different images: we would evaluate whether the images could give life to an illustrated book for children.

Roberta Chinni, the Fair's director

Roberta Chinni, the Book Fair’s director

Roberta Chinni, the Fair’s director, explained to us that the Fair is for publishers of books for children aged 0 to 16. So, we would choose the best images for children aged 0 to 16, based on the honesty with which they were made and the level of innovation they brought to the international landscape. (If you think that we rejected an illustrator who created five astounding illustrations, but practically identical to what a 19th century illustrator would have done, you’ll understand the importance of the criteria.)
Another criterion was that the technique had to be good, but not overrefined at the expense of the message’s spontaneity.
Lastly, we would favor, above a level of quality that was clear to us all, images in which we felt that the illustrator had taken a risk.
We would define more criteria during the actual selection.

Before lunch, we answered a few questions posed by the students of MiMaster, the illustration school based in Milan.

At lunch, we had the pleasant surprised of being joined by Satoe Tone, who was there to work on a book with the Fundación SM (the SM award gives 30,000 Euros and the possibility to create a book that is presented at the next year’s Fair. Satoe won the prize in 2013). She is delightful.

After lunch, the organizers gave us a bunch of Post-Its of four different colors, one color for each of us.
The first survey over the 200 plus illustrators still in the run was do be done solo, expressing our judgement placing a full sticker if we were 100% sure; half a sticker if we had doubts; and no sticker if we were no longer convinced by the work.


At the end, we would see which images had four full stickers and hence already chosen for the exhibition; which ones we would have a conversation about; and which none of us felt like discussing.
With my great surprise, having the criteria now clear in my mind changed the way I looked at them. It was no longer “I like it,” but: “Was the illustrator honest, or he just wanted to please?” and: “Would have I liked this when I was eight, or thirteen?” and: “Is there something new in this work?”

It was important, and difficult, to try to identify sincerity in languages and styles that were so far away from the European way, since there were 191 countries represented.
About ten illustrators, or maybe fewer, received four full stickers. Those were images that convinced us without hesitation from day one.
We laid them on two long empty tables. How depressing! It was the smallest ever illustration exhibition! We felt better when we took a look at all the piles with three Post-Its: another ten or so. Only twenty illustrators we all quite agreed on. And the others? How could we get to eighty? But it was 7 P.M. and we were exhausted. I was dreaming of a hot shower and dinner. Who knows me knows how my face looks like when I’m hungry. For my joy, we were treated as royalty: as soon as I was about to turn pale, Deanna Belluti would arrive with a tray, asking casually: “who wants a pastry?”


One of the illustrations selected, by Arianna Vairo

If I have to choose one illustration among the ones that got four Post-Its, as an example of our unanimity, I’d pick this one by Arianna Vairo, which you’ll see at the show. The power and the freshness of her work is impeccable; her courage and honesty, out of discussion.

In my next piece, I will tell you about the third day, which was the most fascinating: that’s when we had to start seriously and passionately discussing the “why yes” and “why no” for each group of illustrations.

The Bologna Children’s Book Fair’s Illustrators Exhibition

Everybody in the world of children’s books knows what the Bologna Children’s Book Fair is, and how important it is in the publishing business. Every year, in the spring, publishers and agents come from all over the world to meet, talk, and buy and sell book rights.

But during the four days of activities, there are so many other interesting things going on on the fair’s ground and in the city: debates, presentations, exhibitions, award ceremonies… One can just take a brief look at last year’s program to get an idea. What I like the most when I manage to be there, is just walking around the booths and browse the thousands of new books on display. It’s an exhilarating, if intoxicating, experience.

One event that is of particularly great interest for all children’s book artists, is the Illustrators Exhibition. I know that most U.S. illustrators have no idea of what I’m talking about, which is unfortunate. Every year, thousands of illustrators from all continents send their work hoping to be selected for the show. Only seventy or eighty artists get to be chosen each edition, and their works are hung in a gallery at the fair, and featured in a nicely produced catalogue. The show, once the fair is over, travels to other countries during the following months. As an aspiring illustrators, in my late teens, I used to send my submissions every year, until, too much hurt in my self-esteem by the continuous rejections, I ended that masochistic game. For some reason I am not aware of, this year I decided to try again, more than twenty five years after my last attempt. I got in. I am obviously very happy about it, but I can’t help wishing that my 19-year-old self could be with me now to celebrate.

Anyway, one of this year’s jurors, Anna Castagnoli (an excellent blogger and artist), has written an insightful diary of her experience judging the show. With her permission, I am translating her four posts and will publish them here, beginning just below. The pictures are also taken from her blog.

Just one more note for who’s planning to go to the Fair: in Bologna, I have experienced some of the most delicious food and friendliest hospitality of my life. It’s difficult to find a restaurant that will disappoint you, with the exception, in my experience, of the Drogheria della Rosa: I would suggest to avoid it.


Judging the 2014 Bologna Children’s Book Fair’s Illustrators Exhibition.

By Anna Castagnoli


(A preamble for all the illustrators who were not selected. A jury expresses a verdict that is only its own: it’s not an absolute judgement. A different jury might have made different choices. What follows is an account of our decisions: I share it because I find it to contain useful thoughts on illustration and its language.)


One juror’s diary
Day 1: the jurors get to know each other

January 21, 2014
We should have been five, as it’s usually the case at the Book Fair, but unfortunately Nadine Touma, from Libano, was denied the visa. In the evening of our first meeting, on the 12th of January, we had dinner with the Book Fair directors. The selection was to begin the day after, to last three long days.

The judges were:

Kitty Crowther, who in 2010 won the Astrid Lindgren Memorial Award, the “World’s Largest Children’s Literature Award.” She was still excited as she told us about the day she received the 500,000 Euros prize.

Isabel Minhos, publisher of Planeta Tangerina, the Portuguese house that last year won the Fair’s award as the best European publisher: quiet, with piercing eyes hidden behind dark-framed glasses.

Errol van der Werdt, director of the Dutch museum TextielMuseum, where art and technical research in the textile field are combined in order to create original designs of various nature. He is a man with a humanistic and artistic culture of immense refinement who was approaching the illustration world for the first time.

And myself, Anna Castagnoli: I suppose I was chosen for this prestigious invitation thanks to my work through all these years on the illustration blog Le Figure dei Libri (“the pictures in the books”).


Errol van der Werdt, Kitty Crowther, Isabel Minhos, Anna Castagnoli

It was an explosive combination, in a good way, but it became clear to us how thin the border between tension and constructive collaboration can be. Luckily, we were all in agreement on what the real values were; so flaws, personalities, and individual strains were left behind.

But let’s start from the beginning. The morning of the 13th of January, the doors of one of the Bologna Fair’s pavilions opened to offer us a breathtaking view: an enormous hangar full of endless tables buried by illustrations. To be precise: 15,940 original illustrations, for a total of 3188 illustrators from 191 countries. We were astounded: how could we judge all that in merely three days?
Fortunately, the Book Fair organizers’ experience, embodied by Deanna Belluti, assisted us. She is an elegant, kind, resolute French-Italian lady: without her firm and knowing hand we would never had made it.


9 A.M.: observing in solitude
The first piece of advice was for each of us to take some solitary time – one and a half hour – to walk around the tables and get a personal idea of the works submitted. I started immediately for my adventure. The tables were divided by country, by school, and by the works being published or unpublished. I thought that the general level of the works was high and full of surprises. I felt the same feeling one experiences when one is in love: an absolute happiness to be in that ocean of images. It was as if I were swimming among fragments of light and color. I know very well how an illustration, for the artist who created it, is a fragment of herself. How many emotions were rising from those tables!
There were four long tables where drawings deemed not worthy had been grouped: a pre-selection done by the Book Fair’s graphic designers in order to help us with the screening. You shouldn’t think that those works were dismissed: they were in good display like the others, and we were invited to carefully examine them as well, to make sure no good work ended up there by mistake.
The pre-selection had been done with great care. Many images were not even illustrations: a number of tattoos, daubs, amateurish portraits. Right away, Kitty, Isabel, and I felt the eagerness to “save” the illustrators who ended up in that group. We found about ten, but it was more the enthusiasm of the rescue more than a good eye, as, if I remember correctly, none of those pieces made it to the final selection. The solitary journey lasted almost two hours. We then took a coffee break and they told us all about the second step.


11 A.M.: the team meets for the first selection
After coffee, we were invited to begin with the team work. Together, we were to walk around the tables and, for each of the groups of images that we didn’t deem deserving (each candidate submits five images), turn the first drawing of the stack face down: that meant for that illustrator to be out. We had agreed that a tiny bit of doubt was enough to keep a work in the game. Otherwise, face down. From this stage there was no going back, which made us especially cautious. Taking turns, we would spread the five images out, and if nobody said anything, we would put them back in their pile with the first image turned over. There was a minimal quality expectation that was clear to all, and we didn’t even have to discuss it.
Kitty and I were the most visibly eager to open the pile and touch the illustrations. Isabel would make punctual and precise comments. Errol was following us without saying a word: he had told us in advance that during this first day he’d prefer to just listen to us.
One of us would ask: Should I turn this over? And the other would answer: Yes. Sometimes one would say: Wait! I have a doubt, I think we should take another look. In which case, we we would move along without turning it over. After a few hours, Errol began to speak up as well, asking to keep in the running a few illustrators he had noticed. I was glad to see that his eyesight for illustration was much keener that I had feared.
At 6 in the evening, after many hours of work, we hadn’t finished all the tables yet. We took a look around us: overwhelming.
At the end of the evening, out of 3188 illustrators, about 260 were still in the game. Of these 260, only about eighty would have reached the final goal.
At night, in my hotel room, I felt bad for all those images that had been turned over. In many one could see some potential, but it was not enough. Maybe one image of the five was good, but not the remaining four. Sometimes, we wanted to paste a note on some of those drawings, with written: don’t give up!

As I was examining many drawings, I saw myself, many years back, disappointed and gloomy, going to pick up my rejected works at the Fair’s booth. I thought they were good, those drawings of mine. Why hadn’t they won? Now, after many years spent among books and illustrations, I knew why: they didn’t pass the minimum level of quality. They were amateurish, immature, pretentious, anatomically inaccurate, technically poorly accomplished, illiterate in the language of children’s book illustration, which needs to be digested and understood. It was just a beginning.
(I take advantage of this post to tell you this: do not give up! We have seen beautiful things that only lacked a bit of work and experience!)

In the next post, I will talk about the criteria we used for the second selection.